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Monday, January 09, 2012

#MEMS: "MEMS targets mass-market apps"

In a market crowded with dozens of MEMS manufacturers, Kionix has compiled a catalog of targeted designs that has landed it major contracts with smartphone (Motorola Droid Bionic), tablet (Samsung Galaxy Tab), gaming console (Xbox), and other high-volume manufacturers (Asus, Acer, Lenova) while it was still a small single-source startup.



Now that it has been acquired by Rohm Co. Ltd. (Kyoto, Japan), Kionix is expanding its targeted design philosophy with multi-sensor combos, fusion software, and a second-sourcing strategy aimed to catapult it into maturing mega-markets.
Further Reading